Lux is growing plans to spice up its flagship emblem Lux ​​Cozi to Rs 1,000 crore.

Lux Industries, which focuses on undies with Rs 2,300 crore, has made plans to extend its flagship emblem Lux ​​Cozi from Rs 700 crore to Rs 1,000 crore by way of fiscal yr 25. As a part of this plan, the corporate needs to support its presence in regional markets and interact regional celebrities as emblem ambassadors.

Chatting with ET, Saket Tody, leader govt of Lux Industries, stated: “To start with, we now have enlisted Surav Ganguly, the previous captain of the Indian cricket workforce, as a emblem ambassador for Lux Cozi. Mr. Ganguly is a well-liked guy in West Bengal and widely recognized within the nation. Inviting him as a emblem ambassador will lend a hand us successfully connect to our attainable purchasers.”

Mr. Todi stated that their subsequent goal will be the southern markets of the rustic. “We need to input this marketplace thru representatives of regional manufacturers as a part of our advertising plan,” he stated.

The corporate is in a position to go into the kids’s clothes section for boys with innerwear. “That is mainly an untapped marketplace. We’re going to input this marketplace by way of January subsequent yr,” he stated.

The corporate’s trade thru e-commerce platforms reminiscent of Amazon, Flipkart and Myntra has grown considerably from Rs 8 crore in FY 20 to Rs 50 crore in FY 22.

The corporate grows by way of 12% every year. “We are hoping to handle 12 % enlargement over the following 5 years,” Tody added.

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