infosys: Accenture mines $14 billion value of interactive gold. Now TCS, Infosys and others also are digging.

Accenture Interactive match in Austin, Texas.

Synopsis

The interactive industry, introduced by means of Accenture in 2009, has grown by means of greater than 10% in step with yr during the last 3 years. Indian tech firms that used to take a wait-and-see way are actually looking to catch up. What are their methods and what demanding situations will they face as they are trying to seize a percentage of this profitable and rising marketplace?

Some archetypes are imprinted within the collective awareness. Promoting managers are bohemian and no more standard. CIOs have a tendency to be the wrong way round — they put on fits and ties and practice the foundations. Now believe hanging those opposites in a single room and development a industry. Promoting and inventive company powered by means of era and platforms. In 2009, Accenture did simply that with the release of Accenture.

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