Chinese language influencers pose for pictures with Ikea lockers as a part of the “American highschool” pattern.

A brand new on-line pattern has flooded Chinese language social media platforms with pictures of influencers dressed as preppy American top schoolers and posing in entrance of Shanghai Ikea lockers, a lot to the chagrin of customers.

The fad known as “Meigaofeng” (American highschool taste in English) is recently prolonged to Xiaohongshu (Little Pink E-book), Chinese language model of Instagram. More than one accounts on Weibo corresponding to Information to Jimadditionally reported the fashion.

The fad is inconspicuous. Influencers get dressed up in American college uniforms like in Gossip Lady or The Princess Diaries—coats, white button-down lengthy sleeves, pleated skirts, tie and all—and pose in entrance of lockers at a furnishings corporate. Places in Shanghai.

They believe the IKEA lockers are ideal for developing the ambience of an American highschool collection or film, TikToker, and a Chinese language tutor. @candiselin86 defined.

Extra from NextShark: Video displays miraculous second as guy catches infant falling from 6th ground of establishing in China

blue lockers designed for purchasers to retailer their property whilst buying groceries. Some Xiaohongshu commentators complained that influential folks motive nice injury to their actions.

It is truly demanding,” complained one Xiaohongshu consumer. “Final time I used to be at Ikea, I sought after to look the furnishings reveals, however a gaggle of youngsters had been taking photos so I could not see them.”

Extra from NextShark: China accuses Walmart of being ‘silly’ for refusing merchandise from Xinjiang

Ikea used to be already very crowded, and we needed to combat for a spot with individuals who took photos, ”says every other remark. “Now, in spite of everything, we will be able to no longer be crowded through folks with cameras, and we will be able to no longer need to undergo unending digital camera flashes.”

Meigaofeng has turn into so disruptive that Ikea China has allegedly banned influencers from taking photos in their lockers, in line with a Chinese language tech investor and analyst. Rui Ma.

Whilst some Weibo customers complained on-line that safety guards from IKEA in Shanghai and Chengdu avoided them from taking pictures within shops, a Guangzhou information outlet clarified that the ban used to be “misinterpreted.” patrons.

Extra From NextShark: SI Suit Quilt Style Yumi Nu Responds to Jordan Peterson’s Debatable Excavations on Twitter

BUT identical pattern additionally coated Xiaohongshu final yr. A number of influencers took to the social media platform to proportion their pictures in entrance of Costco in Shanghai and pretended to be in the USA. A few of them wrote “pretending to be in LA” or “again to the West Coast” within the captions.

Leave a Reply

Your email address will not be published.